Marketing Communications Manager
Birmingham, AL 35201
We re looking for a marketing communications manager to grow our followers on social media, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. The ideal candidate will have experience using Adobe Creative Suite and be able to produce flyers, newsletters, and other promotional materials for distribution. The marketing communications coordinator will also be responsible for working with our external partners to update our current website and keep it current.
Manage the Traditional and Digital Marketing tasks along with Social Media Strategy for our 40 branches over 11 states.
o Including but not limited to Press Releases, Digital and Print Ads, Flyers, and Social Postings
o Working knowledge of Facebook, Twitter, LinkedIn, and Google My Business needed.
Execute Reputation Management across all social media outlets and job boards. Work in conjunction with HR & Legal.
o Familiarity with Social Media Management tools a plus.
Oversee the design and content updates of our website to generate employee and customer leads while increasing brand reach.
o Search Engine Optimization and WordPress experience needed
Ability to create marketing pieces and ensure that they align with our company brand, values, and industry.
o Experience with Adobe InDesign, Adobe Photoshop, and Adobe Illustrator is required.
Provide and report analysis of our Social Media campaigns, Job Boards, and Website to evaluate effectiveness and growth.
o Working knowledge of Microsoft Excel needed.
Oversee blog and outbound newsletter content meets deadlines and is compliant.
Gather company updates and create weekly inbound newsletter.
Review and assist with online Job Postings to ensure wording optimization, grammar, and that meets company standards.
Adhere to industry compliance and guidelines. Assuring materials are reviewed and approved by legal and compliance.
Work in conjunction with other departments to assist and to provide backup in any way possible.
Able to work independently and as a team
Organized, Detail Oriented, and Motivated
Strong written and oral communication skills
BA/BS degree or equivalent work experience.
Ability to edit and create written communications, including blogs, marketing & web content.
Active and well-rounded personal presence on social media, with a command of each network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
Experience using Adobe Creative Suite
Bonus experience and skills include demand generation marketing, inbound marketing, and blogging.
Salary DOE, benefits and outstanding growth potential. IND123I
Automation Personnel Services is an equal opportunity employer